Viral Beauty Campaign - Dove Self-Esteem Fund
Extracted from TrendHunter:
“Talk to your daughter before the beauty industry does,” is the new slogan Dove is using to promote their Self-Esteem Fund. This disturbing clip shows hypothetical beauty through the eyes of a young girl. Bombarded with unattainable media standards today, these are the images Dove thinks young girls, and even women, hold as ideals. The ad by Ogilvy Toronto goes through images of cosmetic surgery, eating disorders and obsession with exercise in an effort to show that all these approaches to attaining “beauty” are unnatural. The cosmetics company hopes to remind women that true beauty comes from embracing the woman you were born: bulges, spots, wrinkles and all.
Every day, young girls across the country face overwhelming pressure to conform to a narrow definition of beauty. Today, the Dove Self-Esteem Fund brought together a venerated group of experts in the fields of media literacy and self-esteem for the first-ever Self-Esteem Summit to discuss those pressures and how moms and other female mentors can equip girls to face them. The panelists also helped the Dove Self-Esteem Fund to launch a new collection of tools and resources created to help positively affect the self-esteem of girls across the country - including a new web site, new viral films and a pilot peer mentorship program in a Toronto-area high school. (newswire)
Extracted from TrendHunter:
“Talk to your daughter before the beauty industry does,” is the new slogan Dove is using to promote their Self-Esteem Fund. This disturbing clip shows hypothetical beauty through the eyes of a young girl. Bombarded with unattainable media standards today, these are the images Dove thinks young girls, and even women, hold as ideals. The ad by Ogilvy Toronto goes through images of cosmetic surgery, eating disorders and obsession with exercise in an effort to show that all these approaches to attaining “beauty” are unnatural. The cosmetics company hopes to remind women that true beauty comes from embracing the woman you were born: bulges, spots, wrinkles and all.
Every day, young girls across the country face overwhelming pressure to conform to a narrow definition of beauty. Today, the Dove Self-Esteem Fund brought together a venerated group of experts in the fields of media literacy and self-esteem for the first-ever Self-Esteem Summit to discuss those pressures and how moms and other female mentors can equip girls to face them. The panelists also helped the Dove Self-Esteem Fund to launch a new collection of tools and resources created to help positively affect the self-esteem of girls across the country - including a new web site, new viral films and a pilot peer mentorship program in a Toronto-area high school. (newswire)
